Know who to reach, market by market
Segment and rank customers, then find the right households around every location, forecast spend market by market, and reach each audience in its own language.
Solutions
When an existing process can't solve it, we build what the program needs.
Audience intelligence, performance visibility and custom workflows — built around your local marketing, by the team that builds the platform it runs on.
- Built for franchise and multi-location marketing only
- Delivered inside your program
- Analytics from descriptive to agentic
What we build
The parts of local marketing no off-the-shelf tool covers.
See what's working, everywhere
Media, orders, locations and customers in one view — dashboards by market for corporate, and reports that tie your marketing to your sales.
Connected to the systems you already run
Your sales, customer and transaction data, your franchise systems and your AI tools, connected — plus the custom workflows your program needs.
The technology behind it
Your data, connected to everything around it.
Every analysis starts with the right foundation. We build it around the data your system already has, then fill in what it doesn't.
- Data warehouses and data lakes built for each brand from the sales, customer and location data it shares with us.
- Enriched with third-party data from the providers that fit your brand, including Acxiom, Epsilon, Experian, LexisNexis and TransUnion — from basic demographics to detailed customer profiles.
- Media, orders, spend and results in the same place as sales, so every question can be answered across all of them.
- Shaped to your program, not a fixed template — the structure follows how your system actually markets.
- Kept separate and secure. Each brand's data lives in its own warehouse, encrypted, with access by role through single sign-on — and it's yours to take back when we're done.
Analytics
From what happened to what happens next.
The four classic levels of analytics, built on your data — plus a fifth that AI now makes possible: with your approval, it takes the next step.
What happened?
Three markets underspent last quarter's budget by a combined $38K.
Illustrative example · budget spent by market
Why did it happen?
Denver's response fell 18% last month — two mail drops landed the same week as a competitor's opening.
Illustrative example · drivers of the change in response
What will happen?
14 locations are on track to miss their local marketing target by the end of the quarter.
Illustrative example · forecast from spend pace, enrollment and season
What should we do?
Move $12K from Phoenix shared mail to connected TV — expected +9% response at the same spend.
Today
Recommended
Illustrative example · recommendation modeled on response by medium
Can it act for us?
The recommendation becomes action — inside the approvals and limits you set.
Drafted the Phoenix reallocation and new media plan
Routed to the Southwest regional approver
Approved by the regional marketing lead
Placed the connected TV buy and updated the calendar
Reporting results back in 14 days
Illustrative example · autonomy and approval steps are configured for each organization
Autonomy you control
Every organization draws the line differently.
How far the analytics go on their own is your decision — set by program, market or dollar amount, and changed whenever you want.
- Recommend
Insight only
Analytics surface what to do. Your team decides and acts.
- Approve
Act with approval
Changes are drafted and ready to go, and run once the right person signs off.
- Automate
Run the routine
Routine changes inside the limits you set happen on their own — and every one is reported.
Integrations & API
Connected to the systems you already run.
Signalfy connects to the way your systems already work — and builds new connections quickly when you need them.
- APIs, both ways. Your systems connect to Signalfy through our APIs, and Signalfy connects to yours — with new endpoints opened whenever your program needs them.
- Your AI and ours, connected. Through MCP (Model Context Protocol), your AI assistants and agents can work directly with your marketing data at Signalfy, and Signalfy's AI can securely draw on the systems you choose to share — always within the permissions you set.
- Single sign-on. Your team signs in with SAML, Google, Microsoft or other identity providers.
- Sales and customer data from your point-of-sale and CRM systems, through direct connections or scheduled file transfers.
- Franchise systems, kept in sync — locations, franchisees and territories, plus sales, royalties, new openings and customer visits — from your franchise management system, CRM or other platforms, by API, MCP or file transfer.
- Media vendors connected the way each one works — by API, data feed or file transfer.
- Your data, your way. Reports, CSV downloads, charts, or scheduled data exports every week or month.
Data & privacy
Your customer data, protected.
Brands share sales and customer data with Signalfy so every plan starts from real customers. Here's how we look after it.
- Yours, always. Your data belongs to you. When an engagement ends, we return it or delete it — your choice.
- Kept separate. Each brand's data lives in its own encrypted warehouse, never mixed with another brand's.
- Seen only by the right people. Access by role through single sign-on, with a record of who ordered, approved or changed what.
- Used only for your marketing. We use your data to run your programs. It's never sold, and never shared with other brands.
- Ready for your review. We complete security questionnaires and sign a data processing agreement on request. Contact hello@signalfymarketing.com.
How it works
A problem in your program, solved inside your program.
- Corporate + Signalfy
Define the problem
What the program needs to do that today's process can't — and how you'll know it's working.
- Signalfy
Build it
Designed and built by Signalfy's own engineers, using the data and systems you already have.
- Signalfy
Run it
Delivered as part of your local marketing, maintained and improved by the same team.
In the field
Known before they're needed.
Multi-location healthcare system · national
Every new mover around every facility, reached automatically
New residents, introduced to the nearest care.
The challenge. New residents often don't choose a nearby healthcare provider until they urgently need one.
What we did. Signalfy identifies recent movers around each facility and reaches them automatically with localized messaging for nearby primary care, urgent care and emergency services — using address and move data, not health information.
In practice: a national ad fund, planned market by market.
A national franchise needed to see which locations its national media actually covered. Signalfy built a planning tool that maps national, regional and local media against every location and its sales, and picks tactics so no market is covered twice. It's now part of every Signalfy program.
Questions
Solutions, answered.
Do you take on general IT or software projects?
No. We build solutions only for franchise and multi-location brands, and only as part of their local marketing.
Can you connect to our existing systems?
Yes. Because Signalfy builds its own platform, it can connect to your sales, customer and franchise systems rather than waiting on a third party's integration.
How do you protect our data?
Each brand's data stays separate, encrypted and yours — see data & privacy.
Can you complete our security review?
Yes. We complete security questionnaires and sign a data processing agreement on request — email hello@signalfymarketing.com.
Works together