Media automation
Every location gets its own media plan. Nobody builds it by hand.
Signalfy plans and buys local and national media for all your locations at once, starting with the households around each — so hundreds of markets take no more planners than one.
- Thousands of data points behind every plan
- Local and national, every medium
- Self-service or fully managed
The challenge
Media for hundreds of markets is usually planned for none of them.
- Plans built from habit
Rate cards and last year's buy decide the plan, not who actually lives near each location.
- National and local collide
The ad fund and local budgets buy the same households twice, while other markets get nothing.
- No line of sight
Hundreds of insertion orders, invoices and vendors — and no clear view of what ran where, or what it did.
Data-driven planning
Planning starts with the households around each location.
Thousands of data points identify the right households, businesses and media for every trade area — down to the ZIP code, carrier route and household.
- Consumer data from the providers that fit your brand, including Acxiom, Epsilon, Experian, LexisNexis and TransUnion.
- Business data on more than 15 million businesses, for brands that sell to other businesses.
- Distribution data — rates, footprints, inventory and schedules for print, radio and mail, including how newspaper circulation shifts by ZIP code around holidays.
- Research data from Nielsen: market share, competitive volume, pricing and promotion.
- Your own customer data, layered on top so plans start from the people who already buy.
United States Atlanta Midtown store
Illustrative example · dots are placed for illustration, not real households
How it works
From ad fund to every market's buy, in four steps.
- Corporate
Set the rules
Budgets, approved tactics, creative options, timeframes and who approves what.
- Signalfy
Allocate the budget
Each location's share is set by how long it has been open, its transactions or its retention. Locations vote on the tactics that matter most to them.
- Signalfy
Plan every market
Saturation analysis by ZIP code, carrier route and household — with national and local buys checked so no household is paid for twice.
- Signalfy + locations
Buy, verify, report
Buys placed for each market, invoices reconciled against insertion orders, and reporting by location, medium and objective.
Every medium
Offline and online, local and national, from one plan.
Most local marketing providers stop at digital. Signalfy plans and buys the full mix — including the mail, print, broadcast and outdoor that still move local customers.
- Direct mail
- Every Door Direct Mail
- Shared mail
- Newspaper & inserts
- Variable-data mail
- Search
- Display & programmatic
- Retargeting
- Social
- Geofencing
- Connected TV
- Broadcast & cable
- Radio
- Streaming audio & podcasts
- Cinema
- Billboards, static & digital
- Transit
- Street furniture
- Mobile billboards & wraps
Direct mail, down to the household
Mail that reaches the right door — and tells digital when it lands.
Direct access to every US address, with the list cleaned before every drop.
- Every address verified before it mails — certified, de-duplicated and updated for people who've moved.
- Targeted by who and where — demographics, location and purchase behavior, by carrier route or household.
- Tracked to the mailbox with Intelligent Mail barcodes, so digital follow-up can run the day a piece arrives.
- Response measured with unique offer codes and call tracking for each location.
Self-service or managed
Corporate sees the whole buy. Locations plan their own — inside your rules.
One view of every market's media
- Which locations and territories the national buy covers — and which it doesn't.
- Budgets, approved tactics and approval steps set once for the whole system.
- Post-buy reporting by location, medium and objective, with your sales data alongside.
Local media without the legwork
- Plan and place media for set periods from the options corporate approved.
- Reminders before each deadline to customize creative and confirm — no money spent until it's needed.
- On their own, or with a Signalfy planner doing it with them.
In the field
A campaign for every agent, in every language.
Real estate brokerage · statewide
Prospects found for every agent, not one at a time.
The challenge. Agents were finding prospects one by one, with fragmented data, inconsistent advertising and little ability to reach multilingual markets.
What we did. Signalfy identifies likely buyers and sellers around each agent's market and runs targeted digital, geofenced and multilingual campaigns using brand-approved creative.
Questions
Media automation, answered.
Do you buy national and local media together?
Yes. National ad fund buys and local buys are planned together, so you can see which locations each buy covers and avoid paying twice for the same households.
Can our locations buy their own media?
Yes — from the tactics, creative and budgets corporate approves. Locations can plan on their own or with a Signalfy planner, and approvals run the way you set them up.
Which media do you plan and buy?
Direct and shared mail, newspaper and inserts, search, display, social, email, geofencing, connected and broadcast TV, radio and streaming audio, cinema and out-of-home.
How is the budget split between locations?
By the rules you choose — for example how long a location has been open, its transactions or its retention — with locations voting on the tactics they want most.
How do we see what ran and what it did?
Every buy is reconciled against its insertion order, and reporting breaks results out by location, medium and objective. Call tracking, offer codes and your own sales data can be layered in.
Works together