Opt-in programs
A menu of programs — always-on digital, seasonal direct mail, local events, launches. Locations opt in month by month, and enrollment decides what runs and on which budget.
Programs & calendars
Every market's marketing year, on one calendar.
Signalfy builds the programs and promotions your locations run, the calendars they run on and the budgets behind them — all year, in one view.
- Programs locations opt into
- A calendar for every market
- Every dollar planned and tracked
The challenge
Hundreds of locations spending, and no one view of it.
- Participation is a guess
Which locations are in which program, and which have quietly stopped marketing at all?
- Calendars in spreadsheets
National promotions, local events and launches tracked in different files, colliding in the same week.
- Spend you can't report
Budgets set in January, and no clear answer for leadership or franchisees on where the money went.
What's included
Programs, calendars and plans that build on each other.
Market-by-market calendars
A calendar for each market, with campaigns generated from it — what runs when, where campaigns overlap and how they line up with local events.
Plans built from budgets
Budgets by market and program, spend tracked against them with alerts before a limit is reached, and a plan generated from budget, enrollment, market and season.
Planned. Budgeted. Running. Spent. One view.
See it work
Markets, programs and dollars — on one calendar.
Always-on digital
Seasonal direct mail
Local events
New location launch
National promotion
Swipe to see the full year →
Market
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Budget
Atlanta 18 locations
Always-on digital
Spring mailer
◆ Road race
Back to School
Holiday mailer
Allocated $46K
71% spentDallas 24 locations
Always-on digital
Spring mailer
Frisco launch
Back to School
◆ State fair
Allocated $58K
64% spentPhoenix 11 locations
Always-on digital
◆ Spring ball
Back to School
Fall mailer
Allocated $31K
58% spentDenver 9 locations
◆ Stock show
Always-on digital · opted in April
Aurora launch
Allocated $27K
49% spentTampa 13 locations
Always-on digital
◆ Festivals
Spring mailer
Back to School
Fall mailer
Allocated $38K
67% spent
75 locations enrolled
$200K planned
$127K spent · 63%
◆ campaigns tied to local events
Illustrative example · sample markets, programs and budgets
How it works
From a program menu to a year of local marketing.
- Corporate + Signalfy
Build the menu
Programs and national promotions, each with its tactics, creative, timing and budget rules.
- Locations
Opt in
Locations choose their programs, join national promotions and add their own local events.
- Signalfy
Plan and run
Every campaign lands on its market's calendar, with media and creative produced to match.
- Everyone
Track and report
Planned against spent, by market, program and location — on a live dashboard, exportable in seconds.
Who sees what
An answer for leadership. A plan for every location.
For corporate
The whole system, at a glance
- Participation by program, market and location — who's in, who's out.
- Spend against budget across the system, ready for leadership and franchisee councils.
- Approval workflows and role-based access for regional and field marketing teams.
For locations
A clear year, without the planning
- A short menu of proven programs instead of a blank page.
- Their market's calendar, with reminders before each deadline.
- Their own budget and spend, visible as it happens.
In the field
One franchise system's marketing year, run on one calendar.
Personal-care franchise · hundreds of markets
100% of markets, programs and local marketing budgets in one system
Calendars, programs and budgets, together.
The challenge. National promotions, local events and budgets lived in separate spreadsheets. Leadership couldn't see who was participating or where marketing dollars were going.
What we did. Signalfy brought every market onto one calendar — national promotions, opt-in programs, local events and budgets — with participation and spend tracked in one place.
Questions
Programs & calendars, answered.
What is an opt-in program?
A ready-to-run marketing program — always-on digital, seasonal mail, local events, launches — that locations choose to join. Enrollment decides what runs in each market and which budget pays for it.
Can national promotions and local campaigns share a calendar?
Yes. National promotions, program campaigns and each location's own events land on the same market calendar, so overlaps and gaps are visible before anything runs.
How are budgets tracked?
By market, program and location, with spend tracked against each budget in real time and alerts before a limit is reached.
Can we report to our franchisees?
Yes. Reports show what was planned, what ran and what was spent across the system or for any group of locations, and export in seconds.
Works together