/* ============================================================
   Signalfy Marketing — design system
   ============================================================ */
/* Poppins, self-hosted (SIL Open Font License) — latin + latin-ext subsets in assets/fonts/ */
@font-face{font-family:'Poppins';font-style:normal;font-weight:400;font-display:swap;src:url(/assets/fonts/poppins-400-latin-ext.woff2) format('woff2');unicode-range:U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C4, U+2113, U+2C60-2C7F, U+A720-A7FF}
@font-face{font-family:'Poppins';font-style:normal;font-weight:400;font-display:swap;src:url(/assets/fonts/poppins-400-latin.woff2) format('woff2');unicode-range:U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD}
@font-face{font-family:'Poppins';font-style:normal;font-weight:500;font-display:swap;src:url(/assets/fonts/poppins-500-latin-ext.woff2) format('woff2');unicode-range:U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C4, U+2113, U+2C60-2C7F, U+A720-A7FF}
@font-face{font-family:'Poppins';font-style:normal;font-weight:500;font-display:swap;src:url(/assets/fonts/poppins-500-latin.woff2) format('woff2');unicode-range:U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD}
@font-face{font-family:'Poppins';font-style:normal;font-weight:600;font-display:swap;src:url(/assets/fonts/poppins-600-latin-ext.woff2) format('woff2');unicode-range:U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C4, U+2113, U+2C60-2C7F, U+A720-A7FF}
@font-face{font-family:'Poppins';font-style:normal;font-weight:600;font-display:swap;src:url(/assets/fonts/poppins-600-latin.woff2) format('woff2');unicode-range:U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD}
@font-face{font-family:'Poppins';font-style:normal;font-weight:700;font-display:swap;src:url(/assets/fonts/poppins-700-latin-ext.woff2) format('woff2');unicode-range:U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C4, U+2113, U+2C60-2C7F, U+A720-A7FF}
@font-face{font-family:'Poppins';font-style:normal;font-weight:700;font-display:swap;src:url(/assets/fonts/poppins-700-latin.woff2) format('woff2');unicode-range:U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD}
@font-face{font-family:'Poppins';font-style:normal;font-weight:800;font-display:swap;src:url(/assets/fonts/poppins-800-latin-ext.woff2) format('woff2');unicode-range:U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C4, U+2113, U+2C60-2C7F, U+A720-A7FF}
@font-face{font-family:'Poppins';font-style:normal;font-weight:800;font-display:swap;src:url(/assets/fonts/poppins-800-latin.woff2) format('woff2');unicode-range:U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD}
:root{
  --navy:#0f2240;
  --navy-deep:#0a1830;
  --blue:#1e88e5;
  --teal:#16bfa6;
  --grad:linear-gradient(90deg,var(--blue),var(--teal));
  --grad-diag:linear-gradient(135deg,var(--blue),var(--teal));
  --amber:#f2a93b;
  --coral:#d93b54;
  --lblue:#1c7fa8;
  --ink:#12233d;
  --ink-2:#3d4f66;
  --muted:#6b7c93;
  --line:#e3e8ef;
  --line-2:#eef1f6;
  --bg:#f5f7fa;
  --panel:#fff;
  --wrap:1180px;
  --r:12px;
  --font:"Poppins",-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,Helvetica,Arial,sans-serif;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{margin:0;font-family:var(--font);color:var(--ink);background:var(--panel);
  font-size:16px;line-height:1.6;-webkit-font-smoothing:antialiased}
img{max-width:100%;display:block}
a{color:inherit}
h1,h2,h3,h4{margin:0;line-height:1.15;letter-spacing:-.02em;font-weight:700}
p,figure{margin:0}
ul{margin:0;padding:0;list-style:none}

.wrap{max-width:var(--wrap);margin:0 auto;padding:0 24px}
.sec{padding:88px 0}
.sec-tight{padding:64px 0}
.sec-bg{background:var(--bg)}
.sec-navy{background:var(--navy);color:#fff}

.eyebrow{font-size:12px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;
  color:var(--blue);margin-bottom:14px}
.sec-navy .eyebrow{color:var(--teal)}
h2.h{font-size:clamp(26px,3.4vw,40px);max-width:24ch}
h2.h.wide{max-width:32ch}
.dek{font-size:clamp(15px,1.5vw,18px);color:var(--muted);margin-top:16px;max-width:64ch;line-height:1.65}
.sec-navy .dek{color:#a9bcd4}

/* ---------- buttons ---------- */
.btn{display:inline-flex;align-items:center;gap:9px;border:0;border-radius:9px;padding:14px 22px;
  font-family:inherit;font-size:15px;font-weight:600;text-decoration:none;cursor:pointer;white-space:nowrap;
  transition:transform .18s,box-shadow .18s,background .18s,color .18s}
.btn-primary{background:var(--grad);color:#fff;box-shadow:0 6px 20px -6px rgba(22,191,166,.55)}
.btn-primary:hover{transform:translateY(-1px);box-shadow:0 10px 26px -6px rgba(22,191,166,.6)}
.btn-ghost{background:transparent;color:var(--ink);box-shadow:inset 0 0 0 1.5px var(--line)}
.btn-ghost:hover{box-shadow:inset 0 0 0 1.5px var(--blue);color:var(--blue)}
.cta-band .btn-ghost{color:#fff;box-shadow:inset 0 0 0 1.5px rgba(255,255,255,.28)}
.cta-band .btn-ghost:hover{box-shadow:inset 0 0 0 1.5px var(--teal);color:var(--teal)}
.btn-arrow{transition:transform .18s}
.btn:hover .btn-arrow{transform:translateX(3px)}

/* ---------- nav ---------- */
.nav{position:sticky;top:0;z-index:80;background:rgba(255,255,255,.92);
  backdrop-filter:saturate(160%) blur(12px);border-bottom:1px solid var(--line)}
.nav-in{display:flex;align-items:center;gap:26px;height:70px}
.nav-logo img{height:44px;width:auto}
.nav-links{display:flex;align-items:center;gap:26px;margin-left:auto}
.nav-links a{text-decoration:none;font-size:14.5px;font-weight:500;color:var(--ink-2);white-space:nowrap}
.nav-links a:hover{color:var(--blue)}
.nav-menu-cta,.nav-menu-login{display:none}
.nav-cta{display:flex;align-items:center;gap:14px}
.nav-btn{padding:11px 18px;font-size:14px}
.burger{display:none;margin-left:auto;background:none;border:0;padding:8px;cursor:pointer}
.burger span{display:block;width:22px;height:2px;background:var(--ink);border-radius:2px;margin:4px 0;
  transition:transform .25s,opacity .25s}
.nav.open .burger span:nth-child(1){transform:translateY(6px) rotate(45deg)}
.nav.open .burger span:nth-child(2){opacity:0}
.nav.open .burger span:nth-child(3){transform:translateY(-6px) rotate(-45deg)}
.nav-links a[aria-current="page"],.nav-dd.is-current .nav-dd-btn{color:var(--blue)}

/* What We Do dropdown — opens on hover/focus with a pointer, on click via site.js */
.nav-dd{position:relative}
.nav-dd-btn{display:flex;align-items:center;gap:5px;background:none;border:0;padding:0;font:inherit;font-size:14.5px;
  font-weight:500;color:var(--ink-2);cursor:pointer;white-space:nowrap}
.nav-dd-btn:hover{color:var(--blue)}
.nav-dd-btn svg{width:12px;height:12px;fill:none;stroke:currentColor;stroke-width:1.6;stroke-linecap:round;
  stroke-linejoin:round;transition:transform .2s}
.nav-dd-panel{position:absolute;top:calc(100% + 18px);left:-22px;width:340px;background:#fff;border:1px solid var(--line);
  border-radius:var(--r);box-shadow:0 22px 48px -20px rgba(15,34,64,.35);padding:8px;display:grid;
  opacity:0;visibility:hidden;translate:0 -6px;transition:opacity .18s,translate .18s,visibility 0s .18s}
/* invisible bridge so the panel stays open while the pointer crosses the gap */
.nav-dd-panel::before{content:"";position:absolute;left:0;right:0;top:-20px;height:20px}
.nav-dd.open .nav-dd-panel{opacity:1;visibility:visible;translate:none;transition-delay:0s}
@media (hover:hover){.nav-dd:hover .nav-dd-panel{opacity:1;visibility:visible;translate:none;transition-delay:0s}}
.nav-dd.open .nav-dd-btn svg{transform:rotate(180deg)}
.nav-dd-panel a{display:block;padding:10px 12px;border-radius:8px;white-space:normal}
.nav-dd-panel a:hover,.nav-dd-panel a[aria-current="page"]{background:var(--bg)}
.nav-dd-panel b{display:block;font-size:14px;font-weight:600;color:var(--ink)}
.nav-dd-panel span{display:block;font-size:12.5px;color:var(--muted);line-height:1.45;margin-top:2px}

/* ---------- hero ---------- */
.hero{background:linear-gradient(180deg,#fff 0%,var(--bg) 100%);padding:70px 0 76px}
.hero-grid{display:grid;grid-template-columns:1.12fr .88fr;gap:56px;align-items:center}
/* keeps a long kicker from widening its column instead of wrapping */
.hero-grid > *{min-width:0}
.kicker{font-size:13px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;margin-bottom:18px;
  background:var(--grad);-webkit-background-clip:text;background-clip:text;color:transparent;
  width:max-content;max-width:100%}
/* capped at 52px so "Your marketing team," holds one line in the left column */
.hero h1{font-size:clamp(32px,4.4vw,52px);max-width:22ch;letter-spacing:-.03em}
.hero h1 em{font-style:normal;background:var(--grad);-webkit-background-clip:text;background-clip:text;color:transparent}
.hero .dek{font-size:clamp(16px,1.7vw,20px);max-width:56ch;margin-top:22px}
.hero-cta{display:flex;flex-wrap:wrap;gap:14px;margin-top:32px}
.hero-tri{display:grid;gap:14px}
.hero-tri li{background:var(--panel);border:1px solid var(--line);border-radius:var(--r);padding:18px 22px 18px 26px;
  position:relative;overflow:hidden;box-shadow:0 10px 30px -18px rgba(15,34,64,.35)}
.hero-tri li::before{content:"";position:absolute;left:0;top:0;bottom:0;width:4px}
.hero-tri li:nth-child(1)::before{background:var(--blue)}
.hero-tri li:nth-child(2)::before{background:var(--amber)}
.hero-tri li:nth-child(3)::before{background:var(--coral)}
.hero-tri li:nth-child(4)::before{background:var(--teal)}
.tri-k{display:block;font-size:10.5px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--muted);margin-bottom:5px}
.hero-tri b{display:block;font-size:16.5px;letter-spacing:-.01em;margin-bottom:3px}
.hero-tri p{font-size:13.5px;color:var(--muted);line-height:1.5}
.hero-tri li{transition:border-color .2s,box-shadow .2s,translate .2s}
.hero-tri li:has(a:hover){translate:0 -2px;border-color:#c9dff3}
.hero-tri a{display:block;text-decoration:none;color:inherit}

/* ---------- problem ---------- */
.prob{display:grid;grid-template-columns:repeat(4,1fr);gap:20px;margin-top:44px}
.prob li{position:relative;overflow:hidden;display:flex;flex-direction:column;background:var(--panel);
  border:1px solid var(--line);border-radius:var(--r);padding:24px}
.prob li::before{content:"";position:absolute;left:0;right:0;top:0;height:3px;background:var(--coral);
  transform-origin:left center}
.prob-top{display:flex;align-items:center;justify-content:space-between;margin-bottom:18px}
.prob-ico{width:44px;height:44px;border-radius:11px;background:#fdecef;color:var(--coral);display:grid;place-items:center}
.prob-ico svg{width:26px;height:26px;fill:none;stroke:currentColor;stroke-width:1.8;stroke-linecap:round;stroke-linejoin:round}
.prob-ico .dot{fill:currentColor;stroke:none}
.prob .n{font-size:11px;font-weight:700;letter-spacing:.1em;color:#e7a1ad}
.prob b{display:block;font-size:16px;margin-bottom:9px}
.prob p{font-size:14px;color:var(--muted);line-height:1.6;margin-bottom:20px}
.solved{margin-top:auto;padding-top:14px;border-top:1px solid var(--line-2);display:flex;flex-direction:column;
  gap:2px;text-decoration:none;font-size:11px;font-weight:600;letter-spacing:.06em;text-transform:uppercase;color:var(--muted)}
.solved span{display:flex;align-items:center;gap:6px;font-size:13.5px;font-weight:600;letter-spacing:0;
  text-transform:none;color:var(--ink);transition:color .2s}
.solved .arr{font-style:normal;transition:transform .2s}
.solved:hover span{color:var(--blue)}
.solved:hover .arr{transform:translateX(4px)}
/* reserve room for a two-line link so every card's divider lines up */
@media (min-width:641px){.solved{min-height:80px}}

/* hover lift uses the independent `translate` property so it never inherits the reveal delay */
.prob li{transition-property:opacity,transform,translate,border-color,box-shadow;
  transition-duration:.6s,.6s,.25s,.25s,.25s;transition-timing-function:ease,cubic-bezier(.2,.7,.2,1),ease,ease,ease}
.prob li:hover{translate:0 -4px;border-color:#f3c2cb;box-shadow:0 18px 38px -22px rgba(217,59,84,.4)}

/* scroll reveal — only hides content once JS has flagged the page */
.js .rv{opacity:0;transform:translateY(18px);transition-delay:calc(var(--d,0) * 110ms)}
.rv{transition:opacity .6s ease,transform .6s cubic-bezier(.2,.7,.2,1)}
.js .prob li.rv{transition-delay:calc(var(--d,0) * 110ms),calc(var(--d,0) * 110ms),0s,0s,0s}
.js .rv.in{opacity:1;transform:none}
.js .prob li::before{transform:scaleX(0);transition:transform .8s cubic-bezier(.2,.7,.2,1);
  transition-delay:calc(var(--d,0) * 110ms + 350ms)}
.js .prob li.in::before{transform:scaleX(1)}

/* ---------- capability blocks ---------- */
.caps{display:grid;gap:22px;margin-top:44px}
.caps.c3{grid-template-columns:repeat(3,1fr)}
.caps.c4{grid-template-columns:repeat(2,1fr)}
.why .cap{display:flex;flex-direction:column}
.why .cap p{margin-bottom:18px}
.why .more{text-decoration:none}
.why .more:hover .arr{transform:translateX(4px)}
.cap{background:var(--panel);border:1px solid var(--line);border-radius:var(--r);padding:26px;position:relative;overflow:hidden}
/* anchor targets inside a section (e.g. /platform/#approvals) clear the sticky nav */
.cap[id]{scroll-margin-top:96px}
.cap::before{content:"";position:absolute;inset:0 0 auto;height:3px;background:var(--grad)}
.cap h3{font-size:18px;margin-bottom:10px}
.cap p{font-size:14.5px;color:var(--muted);line-height:1.65}

.cap-ico{display:grid;place-items:center;width:44px;height:44px;border-radius:11px;background:#e5f2fb;
  color:var(--lblue);margin-bottom:16px}
.cap-ico svg{width:26px;height:26px;fill:none;stroke:currentColor;stroke-width:1.8;stroke-linecap:round;stroke-linejoin:round}

.mgroups{border:1px solid var(--line);border-radius:var(--r);padding:4px 20px}
.mg{display:grid;grid-template-columns:170px 1fr;gap:16px;align-items:center;padding:12px 0;border-top:1px solid var(--line-2)}
.mg:first-child{border-top:0}
.mg-k{font-size:13px;font-weight:600;color:var(--ink)}
.chips-k{font-size:11.5px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--muted);margin:34px 0 12px}
.chips{display:flex;flex-wrap:wrap;gap:8px}
.chips li{font-size:13.5px;font-weight:500;color:var(--ink-2);background:var(--bg);border:1px solid var(--line);
  border-radius:20px;padding:6px 14px}

.callout{margin-top:40px;font-size:clamp(19px,2.3vw,26px);font-weight:700;letter-spacing:-.02em;line-height:1.3}
.callout em{font-style:normal;white-space:nowrap;background:var(--grad);-webkit-background-clip:text;background-clip:text;color:transparent}

/* ---------- product frame ---------- */
.demo-fig{margin-top:44px}
.shot-cap{font-size:15px;line-height:1.5;color:var(--muted);margin:0 0 14px;max-width:70ch}
.shot-cap b{color:var(--ink);font-weight:600}
.shot-frame{border:1px solid var(--line);border-radius:14px;overflow:hidden;background:var(--panel);
  box-shadow:0 24px 60px -22px rgba(15,34,64,.3)}
.shot-bar{display:flex;align-items:center;gap:6px;padding:10px 14px;background:#eef1f6;border-bottom:1px solid var(--line)}
.shot-bar span{width:10px;height:10px;border-radius:50%}
.shot-bar span:nth-child(1){background:#f2a9a9}
.shot-bar span:nth-child(2){background:#f4d79a}
.shot-bar span:nth-child(3){background:#a9d9b4}
.shot-bar i{margin-left:10px;font-style:normal;font-size:12px;color:var(--muted);white-space:nowrap;
  overflow:hidden;text-overflow:ellipsis;flex:1;min-width:0}
.shot-foot{display:flex;align-items:center;justify-content:space-between;gap:14px;margin-top:12px}
.shot-note{font-size:13px;color:var(--muted)}
.replay{border:1px solid var(--line);background:#fff;border-radius:7px;padding:7px 13px;font-family:inherit;
  font-size:12.5px;font-weight:600;color:var(--ink);cursor:pointer;flex:none}
.replay:hover{border-color:var(--blue);color:var(--blue)}

/* ============================================================
   Demo — customize, then resize
   ============================================================ */
.sym{position:absolute;width:0;height:0;overflow:hidden}
.cz{position:relative;display:grid;grid-template-columns:250px 320px 1fr}
.cz > *{min-width:0}
.cz-h{font-size:12px;font-weight:600;color:var(--ink)}
.cz-opts{background:#fbfcfe;border-right:1px solid var(--line);padding:16px 18px;display:flex;flex-direction:column;gap:13px}
.opt-l{font-size:10px;font-weight:600;color:var(--muted);margin-bottom:5px}
.sel{height:32px;border:1px solid var(--line);border-radius:6px;background:#fff;display:flex;align-items:center;
  justify-content:space-between;padding:0 10px;font-size:11.5px;position:relative;transition:border-color .35s}
.sel::after{content:"\25BE";color:var(--muted);font-size:10px}
.sel .ph{color:#9aa6b5}
.sel .val{position:absolute;left:10px;right:26px;background:#fff;color:var(--ink);font-weight:500;opacity:0;
  transition:opacity .35s;white-space:nowrap;overflow:hidden;text-overflow:ellipsis}
.sel.on{border-color:var(--blue)}
.sel.on .val{opacity:1}
.inp{height:32px;border:1px solid var(--line);border-radius:6px;background:#fff;display:flex;align-items:center;
  padding:0 10px;font-size:11.5px;color:var(--ink);font-weight:500;transition:border-color .3s,box-shadow .3s}
.inp:has(.typing){border-color:var(--blue);box-shadow:0 0 0 3px rgba(30,136,229,.12)}
.tx:empty::before{content:attr(data-ph);color:#9aa6b5;font-weight:400}
.typing::after{content:"";display:inline-block;width:1px;height:1.05em;background:var(--blue);margin-left:1px;
  vertical-align:-2px;animation:cz-caret .9s steps(1) infinite}
@keyframes cz-caret{50%{opacity:0}}
.ghost{position:absolute;z-index:6;pointer-events:none;margin:0;transition:transform 1s cubic-bezier(.45,.05,.25,1),opacity .3s;
  box-shadow:0 16px 32px -12px rgba(15,34,64,.5)}
/* the item lifts off its row before it flies, so the eye starts at the source */
.ghost.lift{transform:translateY(-4px) scale(1.08) rotate(-3deg)}
.trail{position:absolute;z-index:5;height:0;border-top:2px dotted rgba(30,136,229,.45);transform-origin:0 50%;
  pointer-events:none;transition:transform 1s cubic-bezier(.45,.05,.25,1),opacity .35s}
.th.pick,.of-chip.pick{border-color:var(--blue);box-shadow:0 0 0 3px rgba(30,136,229,.22)}
/* the destination lights up while the item is in the air */
.zn.aim{border-color:var(--blue);background:rgba(30,136,229,.07);animation:cz-aim 1s ease-in-out infinite}
.dz-bg.aim + .dz-bg-ph{border-color:var(--blue);color:var(--blue);background:rgba(30,136,229,.05);
  animation:cz-aim 1s ease-in-out infinite}
@keyframes cz-aim{50%{border-color:#8cbdf0}}
.zn.just .fl{animation:cz-pop .45s cubic-bezier(.2,1.3,.4,1)}
@keyframes cz-pop{0%{transform:scale(.94)}60%{transform:scale(1.02)}100%{transform:none}}
.dz-bg.just::after{content:"";position:absolute;inset:0;background:#fff;animation:cz-flash .5s ease-out forwards}
@keyframes cz-flash{from{opacity:.5}to{opacity:0}}
/* the cursor sits outside the thumbnail edge, so the ghost must not clip */
.cz .ghost{overflow:visible}
.ghost.th{border-color:var(--blue)}
.ghost.drop{opacity:0}
.ghost .cur{position:absolute;right:-12px;bottom:-16px;width:20px;height:20px}
.thumbs{display:flex;gap:6px}
.th{width:54px;height:40px;border-radius:6px;border:2px solid var(--line);overflow:hidden;background:#fff;
  display:grid;place-items:center;transition:border-color .3s,box-shadow .3s}
.th svg{width:30px;height:30px}
.th-img{background:#fff6ea}
.th.on{border-color:var(--blue);box-shadow:0 0 0 3px rgba(30,136,229,.15)}
.offers{display:flex;flex-wrap:wrap;gap:6px}
.of-chip{font-size:10.5px;font-weight:600;color:var(--ink-2);border:1px solid var(--line);background:#fff;
  border-radius:20px;padding:4px 9px;transition:border-color .3s,background .3s,color .3s}
.of-chip.on{border-color:var(--blue);background:#eaf3fd;color:#155a96}
.lk{border-top:1px solid var(--line);padding-top:12px;margin-top:auto}
.lk-h{font-size:10px;font-weight:700;letter-spacing:.06em;text-transform:uppercase;color:var(--coral);margin-bottom:6px}
.lk li{display:flex;align-items:center;gap:7px;font-size:11.5px;color:var(--ink-2);padding:3px 0}
.lk li svg{width:12px;height:12px;fill:none;stroke:var(--muted);stroke-width:2;stroke-linecap:round;stroke-linejoin:round;flex:none}
.lk .tick{margin-left:auto;font-size:10px;font-weight:700;color:#15a34a;opacity:0;transition:opacity .35s}
.lk .tick.on{opacity:1}
.lockb{font-style:normal;font-size:7.5px;font-weight:700;letter-spacing:.06em;text-transform:uppercase;
  color:var(--coral);background:#fdeef0;border-radius:3px;padding:2px 5px;white-space:nowrap}

/* approved backgrounds */
.bg-a{background:repeating-conic-gradient(rgba(194,65,45,.12) 0 25%,transparent 0 50%) 0 0/22px 22px,linear-gradient(160deg,#fdf3e4,#f8dcb4)}
.bg-b{background:repeating-linear-gradient(45deg,rgba(63,143,74,.14) 0 6px,transparent 6px 12px),#eef6ea}
.bg-c{background:radial-gradient(rgba(29,53,87,.2) 1.4px,transparent 1.6px) 0 0/10px 10px,#eef2f8}

/* live design */
.cz-stage{background:var(--bg);border-right:1px solid var(--line);padding:18px;display:flex;justify-content:center;align-items:flex-start}
.dz{position:relative;width:100%;max-width:284px;aspect-ratio:4/5;border-radius:6px;overflow:hidden;background:#fff;
  border:1px solid var(--line);box-shadow:0 12px 30px -16px rgba(15,34,64,.35)}
.dz-bg{position:absolute;inset:0;opacity:0;transition:opacity .6s}
.dz-bg.on{opacity:1}
.dz-bg-ph{position:absolute;inset:36px 8px 8px;border:1.5px dashed #c9d3df;border-radius:4px;display:flex;
  justify-content:flex-end;padding:5px 7px;font-size:7.5px;font-weight:700;letter-spacing:.08em;text-transform:uppercase;
  color:#9aa6b5;transition:opacity .4s}
.dz-bg.on + .dz-bg-ph{opacity:0}
.dz-in{position:absolute;inset:0;display:flex;flex-direction:column}
.dz-top{background:#fff;display:flex;align-items:center;justify-content:space-between;padding:7px 10px;border-bottom:1px solid var(--line-2)}
.dz-logo{display:flex;align-items:center;gap:5px;font-size:11px;font-weight:800;color:#7a2a1a}
.dz-logo svg{width:15px;height:15px}
.dz-head{padding:10px 12px 8px;font-size:25px;font-weight:800;line-height:.92;letter-spacing:-.02em;color:#3a1408}
.dz-mid{display:grid;grid-template-columns:1fr 1fr;gap:8px;padding:0 12px;flex:1;min-height:0}
.zn{position:relative;border:1.5px dashed #b9c6d6;border-radius:5px;display:flex;align-items:center;justify-content:center;
  font-size:7.5px;font-weight:700;letter-spacing:.08em;text-transform:uppercase;color:#8b99ab;
  background:rgba(255,255,255,.6);transition:border-color .4s,background .4s}
.zn .fl{position:absolute;inset:0;opacity:0;transform:scale(.95);transition:opacity .5s,transform .5s;border-radius:4px;
  display:flex;flex-direction:column;justify-content:center;letter-spacing:0;text-transform:none}
.zn.on{border-color:transparent;background:transparent}
.zn.on .fl{opacity:1;transform:none}
.zn-img .fl{align-items:center}
.zn-img svg{width:94%;height:94%}
.zn-store .fl{background:rgba(255,255,255,.94);padding:9px;text-align:left}
.zn-store b{font-size:14px;font-weight:800;color:#3a1408;line-height:1.05}
.zn-store b{min-height:1.05em}
.zn-store span{display:flex;flex-direction:column;font-size:8.5px;font-weight:500;color:var(--ink-2);margin-top:4px;line-height:1.4}
.zn-store i{font-style:normal;min-height:1.4em}
.zn-store .ph-line{opacity:0;transition:opacity .4s}
.zn-store .ph-line.on{opacity:1}
.zn-cp{margin:8px 12px 0;height:70px;flex:none}
.zn-cp .fl{background:#fff;border:1.5px dashed #c2412d;flex-direction:row;align-items:center;justify-content:space-between;padding:6px 10px;gap:6px}
.cp-amt{font-size:24px;font-weight:800;color:#c2412d;line-height:.9}
.cp-amt span{display:block;font-size:8px;font-weight:600;color:var(--ink-2);margin-top:4px}
.cp-r{display:flex;flex-direction:column;align-items:flex-end;gap:4px}
.bc{display:block;width:62px;height:18px;background:repeating-linear-gradient(90deg,#222 0 1px,#fff 1px 2.5px)}
.cp-r small{font-size:6.5px;color:var(--muted);white-space:nowrap}
.dz-legal{font-size:6px;color:#6b5a52;text-align:center;padding:6px 10px 7px}

/* placements follow the live design — sizes in --u so everything scales with --k */
.cz-out{padding:18px 20px;display:flex;flex-direction:column;justify-content:center;gap:14px;--k:1}
.cz-row{display:flex;gap:14px;align-items:flex-end;flex-wrap:wrap}
.fmt{display:flex;flex-direction:column;align-items:flex-start;gap:6px;flex:none}
.fmt-l{font-size:10.5px;font-weight:600;color:var(--muted);white-space:nowrap}
.fmt-l b{color:var(--ink);font-weight:600}
.fmt-l .ok{color:#15a34a;font-weight:700;margin-left:5px;opacity:0;transition:opacity .35s}
.fmt.on .ok{opacity:1}
.fmt-box{--u:calc(1px * var(--k));height:calc(var(--h) * var(--k));aspect-ratio:var(--ar);flex:none;border:1.5px dashed #c9d3df;
  border-radius:5px;background:#fff;position:relative;overflow:hidden;transition:border-color .4s,box-shadow .4s}
.fmt.on .fmt-box{border-style:solid;border-color:var(--line);box-shadow:0 10px 24px -14px rgba(15,34,64,.35)}
/* each placement flashes as the change reaches it */
.fmt-box.lit{border-color:var(--blue);box-shadow:0 0 0 2px rgba(30,136,229,.45),0 10px 24px -14px rgba(15,34,64,.35)}
.p-bg{position:absolute;inset:0;opacity:0;transition:opacity .6s}
.p-bg.on{opacity:1}
.m{position:absolute;inset:0}
.slot{position:relative;display:grid;place-items:center;flex:none;border:1px dashed #c3ceda;border-radius:calc(3 * var(--u));background:rgba(255,255,255,.55);transition:border-color .4s,background .4s}
.slot > *{opacity:0;transform:scale(.9);transition:opacity .5s,transform .5s}
.slot.on{border-color:transparent;background:transparent}
.slot.on > *{opacity:1;transform:none}
.s-img svg{width:100%;height:100%}
.ml{display:flex;align-items:center;gap:.35em;font-weight:800;color:#7a2a1a;white-space:nowrap;line-height:1}
.ml svg{width:1.35em;height:1.35em;flex:none}
.p-h{font-weight:800;color:#3a1408;line-height:.9;letter-spacing:-.02em;white-space:nowrap}
.p-st{display:flex;flex-direction:column;color:#5c4a40;line-height:1.25}
.p-st b,.p-st i{font-style:normal;min-height:1.25em;white-space:nowrap}
.p-st b{color:#3a1408;font-weight:700}
.p-cp{position:absolute;inset:0;background:#fff;border:1px dashed #c2412d;border-radius:calc(2 * var(--u));display:flex;
  flex-direction:column;align-items:center;justify-content:center;gap:calc(2 * var(--u));line-height:1}
.p-cp .amt{font-weight:800;color:#c2412d;letter-spacing:-.02em}
.p-cp small{color:#5c4a40;font-weight:600;white-space:nowrap}
.p-bc{display:block;background:repeating-linear-gradient(90deg,#222 0 1px,#fff 1px 2px)}

.m-news{display:flex;flex-direction:column;align-items:center;gap:calc(3 * var(--u));padding:calc(7 * var(--u)) calc(5 * var(--u));text-align:center}
.m-news .ml{font-size:calc(6 * var(--u))}
.m-news .p-h{font-size:calc(11.5 * var(--u))}
.m-news .s-img{width:calc(40 * var(--u));height:calc(40 * var(--u));border-radius:50%}
.m-news .s-cp{width:calc(82 * var(--u));height:calc(32 * var(--u))}
.m-news .amt{font-size:calc(12 * var(--u))}
.m-news .p-cp small{font-size:calc(4.5 * var(--u))}
.m-news .p-bc{width:calc(34 * var(--u));height:calc(5 * var(--u))}
.m-news .p-st{align-items:center;margin-top:auto}
.m-news .p-st b{font-size:calc(6 * var(--u))}
.m-news .p-st i{font-size:calc(5 * var(--u))}

.m-post{display:grid;grid-template-columns:1fr 1fr}
.m-post .s-img{margin:calc(12 * var(--u));border-radius:50%}
.m-post .r{background:#fff;display:flex;flex-direction:column;justify-content:center;gap:calc(4 * var(--u));padding:calc(8 * var(--u))}
.m-post .ml{font-size:calc(6.5 * var(--u))}
.m-post .p-h{font-size:calc(13 * var(--u))}
.m-post .p-st b{font-size:calc(7.5 * var(--u))}
.m-post .p-st i{font-size:calc(5.5 * var(--u))}
.m-post .s-cp{height:calc(36 * var(--u))}
.m-post .p-cp{align-items:flex-start;padding:0 calc(6 * var(--u))}
.m-post .amt{font-size:calc(14 * var(--u))}
.m-post .p-cp small{font-size:calc(4.5 * var(--u))}
.m-post .cp-row{display:flex;align-items:center;gap:calc(4 * var(--u))}
.m-post .p-bc{width:calc(30 * var(--u));height:calc(6 * var(--u))}

.m-soc{display:flex;flex-direction:column;align-items:flex-start;padding:calc(14 * var(--u))}
.m-soc .ml{font-size:calc(9 * var(--u))}
.m-soc .p-h{font-size:calc(10 * var(--u));font-weight:700;letter-spacing:.1em;color:#7a2a1a;margin-top:calc(10 * var(--u))}
.m-soc .s-img{position:absolute;right:calc(-22 * var(--u));bottom:calc(-22 * var(--u));width:calc(112 * var(--u));height:calc(112 * var(--u));border-radius:50%}
.m-soc .s-cp{width:calc(140 * var(--u));height:calc(80 * var(--u));margin-top:calc(6 * var(--u))}
.m-soc .amt{font-size:calc(34 * var(--u))}
.m-soc .p-cp small{font-size:calc(9 * var(--u));color:#3a1408}
.m-soc .p-cp em{font-style:normal;font-size:calc(7 * var(--u));font-weight:700;letter-spacing:.06em;color:#fff;background:#c2412d;
  border-radius:20px;padding:calc(2 * var(--u)) calc(6 * var(--u))}
.m-soc .p-st{margin-top:auto;position:relative}
.m-soc .p-st b{font-size:calc(9 * var(--u))}
.m-soc .p-st i{font-size:calc(7.5 * var(--u))}

.m-ban{display:flex;align-items:center;gap:calc(5 * var(--u));padding:0 calc(4 * var(--u))}
.m-ban .s-img{width:calc(13 * var(--u));height:calc(13 * var(--u));border-radius:50%}
.m-ban .p-h{font-size:calc(6 * var(--u))}
.m-ban .p-st{flex:1;min-width:0}
.m-ban .p-st b{font-size:calc(5 * var(--u))}
.m-ban .s-cp{width:calc(30 * var(--u));height:calc(10 * var(--u));border-radius:20px}
.m-ban .p-cp{border:0;border-radius:20px;background:#c2412d;color:#fff;font-size:calc(5.5 * var(--u));font-weight:700;white-space:nowrap}
.cz-grp{display:flex;flex-direction:column;gap:8px}
.grp-k{font-size:10px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--muted)}
.scale-note{font-weight:400;color:var(--muted);font-size:11px}
.ss-status{display:flex;align-items:center;gap:12px;font-size:12px;color:var(--muted);flex-wrap:wrap}
.st-done{display:none;color:#15803d;font-weight:600}
.st-done.on{display:inline}
.st-done.on + .st-wait{display:none}

/* three panels side by side down to 900px, with placements scaled to fit the narrower column */
@media (max-width:1100px){
  .cz{grid-template-columns:230px 300px 1fr}
  .cz-opts,.cz-stage{padding:14px}
  .cz-out{--k:.8;padding:16px}
  .fmt{width:min-content}
  .fmt-l{white-space:normal}
  .fmt-l b{display:block}
  .fmt-l .sep{display:none}
}
@media (max-width:900px){
  .cz{grid-template-columns:250px 1fr}
  .cz-opts{padding:16px 18px}
  .cz-stage{border-right:0;padding:18px}
  .cz-out{grid-column:1 / -1;border-top:1px solid var(--line);--k:1;padding:18px 20px}
  .fmt{width:auto}
  .fmt-l{white-space:nowrap}
  .fmt-l b{display:inline}
  .fmt-l .sep{display:inline}
}
@media (max-width:760px){
  .cz{grid-template-columns:1fr}
  .cz-opts{border-right:0;border-bottom:1px solid var(--line)}
  .lk{margin-top:0}
  .lk ul{display:grid;grid-template-columns:1fr 1fr;column-gap:16px}
}
@media (max-width:640px){
  .cz-out{--k:.82;padding:16px}
  /* labels wrap so same-group placements stay side by side for comparison;
     name on one line and size on the next, so every label is the same height */
  .fmt{width:min-content}
  .fmt-l{white-space:normal}
  .fmt-l b{display:block}
  .fmt-l .sep{display:none}
}

/* ============================================================
   Demo — marketing calendar
   ============================================================ */
.cal-legend{display:flex;flex-wrap:wrap;gap:8px 18px;padding:13px 18px;border-bottom:1px solid var(--line);font-size:12px;color:var(--ink-2)}
.cal-legend i{font-style:normal;display:flex;align-items:center;gap:7px}
.cal-legend i::before{content:"";width:14px;height:8px;border-radius:2px;background:var(--c)}
.cal-legend .evt::before{content:"\25C6";width:auto;height:auto;background:none;color:var(--ink-2);font-size:10px}
.cal-hint{display:none}
.cal-scroll{overflow-x:auto}
.cal{min-width:900px;padding:0 18px 6px}
.cal-line{display:grid;grid-template-columns:130px 1fr 150px;gap:18px;align-items:center}
.cal-head{padding:10px 0;border-bottom:1px solid var(--line);font-size:10.5px;font-weight:700;letter-spacing:.08em;
  text-transform:uppercase;color:var(--muted)}
.months{display:grid;grid-template-columns:repeat(12,1fr)}
.months i{font-style:normal;padding-left:5px;border-left:1px solid var(--line-2)}
.cal-row{padding:12px 0;border-bottom:1px solid var(--line-2)}
.cal-row:last-child{border-bottom:0}
.mk b{display:block;font-size:13.5px;line-height:1.3}
.mk span{font-size:11px;color:var(--muted)}
.track{display:grid;grid-template-columns:repeat(12,1fr);grid-template-rows:22px 22px;row-gap:5px;
  background-image:linear-gradient(90deg,var(--line-2) 1px,transparent 1px);background-size:calc(100% / 12) 100%}
.bar{grid-column:var(--s) / var(--e);grid-row:var(--l);margin:0 2px;border-radius:5px;background:var(--c);color:#fff;
  font-style:normal;font-size:10px;font-weight:600;display:flex;align-items:center;padding:0 7px;white-space:nowrap;
  overflow:hidden;text-overflow:ellipsis;transform:scaleX(0);transform-origin:left center;
  transition:transform .6s cubic-bezier(.4,0,.2,1)}
.bar.on{transform:none}
.p-on{--c:#d6e8fa;color:#1b5c86}
.p-mail{--c:var(--amber);color:#4d3405}
.p-event{--c:var(--teal)}
.p-launch{--c:var(--coral)}
/* national promotion — tighter padding so the label fits a two-month bar at the calendar's min width */
.p-promo{--c:var(--navy)}
.bar.p-promo{padding:0 5px}
.bud-top{display:flex;justify-content:space-between;gap:8px;font-size:11px;color:var(--muted);margin-bottom:5px}
.bud-top b{color:var(--ink);font-weight:600;opacity:0;transition:opacity .4s}
.bud-top b.on{opacity:1}
.bud-bar{height:7px;border-radius:4px;background:var(--line-2);overflow:hidden}
.spent{display:block;height:100%;width:0;border-radius:4px;background:var(--grad);transition:width .9s cubic-bezier(.4,0,.2,1)}
.spent.on{width:var(--w)}
.bud-pct{display:block;font-size:10.5px;color:var(--muted);margin-top:4px;opacity:0;transition:opacity .4s}
.bud-pct.on{opacity:1}
.cal-tot{display:flex;flex-wrap:wrap;gap:8px 28px;padding:14px 18px;border-top:1px solid var(--line);background:#fbfcfe;
  font-size:13px;color:var(--muted)}
.cal-tot span{opacity:.3;transition:opacity .45s}
.cal-tot span.on{opacity:1}
.cal-tot b{color:var(--ink);font-weight:700}

/* ---------- industries: customer segmentation demo (reuses .cal-legend and .cal-tot) ---------- */
.sg-loyal{--c:var(--teal)}
.sg-new{--c:var(--blue)}
.sg-lapsed{--c:var(--amber)}
.seg{padding:0 18px 4px}
.seg-line{display:grid;grid-template-columns:minmax(0,1.7fr) 84px minmax(0,1fr) minmax(0,1.25fr) minmax(0,1.1fr);
  gap:16px;align-items:center}
.seg-head{padding:10px 0;border-bottom:1px solid var(--line);font-size:10.5px;font-weight:700;letter-spacing:.08em;
  text-transform:uppercase;color:var(--muted)}
.seg-row{padding:11px 0;border-bottom:1px solid var(--line-2);opacity:0;transform:translateY(6px);
  transition:opacity .45s,transform .45s}
.seg-row:last-child{border-bottom:0}
.seg-row.on{opacity:1;transform:none}
.seg-who b{display:block;font-size:13.5px;line-height:1.3}
.seg-who span{font-size:11px;color:var(--muted)}
.seg-tag{justify-self:start;font-size:11px;font-weight:600;padding:3px 10px;border-radius:20px;
  background:color-mix(in srgb,var(--c) 16%,#fff);color:color-mix(in srgb,var(--c) 70%,#12233d);
  opacity:0;transform:scale(.8);transition:opacity .4s,transform .4s}
.seg-tag.on{opacity:1;transform:none}
.seg-score{display:grid;grid-template-columns:minmax(40px,1fr) 22px 74px;align-items:center;gap:8px;font-size:12px}
.sc-bar{height:6px;border-radius:3px;background:var(--line-2);overflow:hidden}
.sc-bar i{display:block;height:100%;width:0;border-radius:3px;background:var(--grad);transition:width .9s cubic-bezier(.4,0,.2,1)}
.seg-score.on .sc-bar i{width:var(--w)}
.seg-score b{font-weight:700;text-align:right;opacity:0;transition:opacity .4s}
.seg-score.on b{opacity:1}
.seg-next{font-style:normal;font-size:10px;font-weight:700;letter-spacing:.04em;text-transform:uppercase;color:var(--blue);
  opacity:0;transition:opacity .4s .5s}
.seg-score.on .seg-next{opacity:1}
.seg-offer{justify-self:start;font-size:12px;font-weight:600;padding:5px 9px;border:1px dashed var(--line);border-radius:6px;
  opacity:0;transform:translateX(-6px);transition:opacity .4s,transform .4s,border-color .4s}
.seg-offer.on{opacity:1;transform:none;border-color:#b9d6f3}
.seg-ch{display:flex;flex-wrap:wrap;gap:5px}
.seg-ch i{font-style:normal;font-size:10.5px;font-weight:600;padding:3px 7px;border-radius:5px;background:var(--line-2);
  color:var(--muted);transition:background .35s,color .35s}
.seg-ch.on i{background:#eaf3fd;color:#155a96}
.seg-ch.on i:nth-child(2){transition-delay:.15s}
.seg-ch.on i:nth-child(3){transition-delay:.3s}
@media (max-width:760px){
  .seg{padding:0 14px 4px}
  .seg-head{display:none}
  .seg-line{grid-template-columns:minmax(0,1fr) auto;row-gap:8px}
  .seg-who{grid-column:1}
  .seg-tag{grid-column:2;justify-self:end}
  .seg-score,.seg-offer,.seg-ch{grid-column:1 / -1}
}

/* ---------- media: customer map demo ----------
   Zoom: US map -> one market -> one store. Segment views use hidden step flags
   (.mp-f4..8) and the ~ combinator so only the current segment is lit. */
.mp-f{display:none}
.mp-tabs{display:flex;flex-wrap:wrap;gap:8px;padding:13px 18px;border-bottom:1px solid var(--line)}
.mp-tabs span{font-size:12px;font-weight:600;padding:5px 12px;border-radius:20px;border:1px solid var(--line);color:var(--muted);
  transition:background .4s,color .4s,border-color .4s}
.mp-tabs span.sg-new,.mp-tabs span.sg-lapsed,.mp-tabs span.sg-loyal{display:inline-flex;align-items:center;gap:7px}
.mp-tabs span[class*="sg-"]::before{content:"";width:8px;height:8px;border-radius:50%;background:var(--c)}
.mp-f4.on ~ .mp-tabs .tb-all{background:var(--navy);border-color:var(--navy);color:#fff}
.mp-f5.on ~ .mp-tabs .tb-all{background:none;border-color:var(--line);color:var(--muted)}
.mp-f5.on ~ .mp-tabs .tb-new,
.mp-f6.on ~ .mp-tabs .tb-lapsed,
.mp-f7.on ~ .mp-tabs .tb-loyal{background:color-mix(in srgb,var(--c) 14%,#fff);border-color:var(--c);color:var(--ink)}
.mp-f6.on ~ .mp-tabs .tb-new,
.mp-f7.on ~ .mp-tabs .tb-lapsed{background:none;border-color:var(--line);color:var(--muted)}
.mp-f8.on ~ .mp-tabs .tb-loyal{background:none;border-color:var(--line);color:var(--muted)}
.mp-f8.on ~ .mp-tabs .tb-all{background:var(--navy);border-color:var(--navy);color:#fff}

.mp-body{display:grid;grid-template-columns:minmax(0,1.75fr) minmax(0,1fr)}
.mp-view{position:relative;aspect-ratio:5 / 3;overflow:hidden;background:#f3f6fa;border-right:1px solid var(--line)}
.mp-layer{position:absolute;inset:0}
.mp-layer svg{display:block;width:100%;height:100%}
.mp text{font-family:var(--font)}

.mp-us{transform-origin:72% 63.3%;transition:transform 1.3s cubic-bezier(.5,0,.3,1),opacity .6s .7s}
.mp-us.on{transform:scale(7);opacity:0}
.mp .us{fill:#e3eaf3;stroke:#c7d4e4;stroke-width:3;stroke-linejoin:round}
.mkt{opacity:0;transition:opacity .5s}
.mkt.on{opacity:1}
.mkt circle{fill:var(--navy)}
.mkt text{font-size:24px;font-weight:600;fill:var(--ink)}
.mp .pulse{fill:var(--blue);opacity:.18;transform-box:fill-box;transform-origin:center;animation:mp-pulse 1.8s ease-out infinite}
@keyframes mp-pulse{from{transform:scale(.6);opacity:.35}to{transform:scale(1.6);opacity:0}}

.mp-metro{opacity:0;transform:scale(.35);transition:transform 1.1s .5s cubic-bezier(.3,0,.2,1),opacity .6s .5s}
.mp-metro.on{opacity:1;transform:none}
.mp-metro-z{transform-origin:52% 46.7%;transition:transform 1.3s cubic-bezier(.5,0,.3,1),opacity .6s .7s}
.mp-metro-z.on{transform:scale(7);opacity:0}
.mp .land{fill:#f3f6fa}
.mp .hwy{fill:none;stroke:#dbe3ee;stroke-width:14;stroke-linecap:round}
.mp .road{fill:none;stroke:#e3e9f1;stroke-width:9}
.mp .st{fill:none;stroke:#e2e8f0;stroke-width:5}
.mp .park{fill:#dcefe7}
.mp .pins circle{fill:var(--navy);opacity:.55}
.mp .pin-me{fill:var(--navy);stroke:#fff;stroke-width:5}
.mp .lbl{font-size:24px;font-weight:600;fill:var(--ink)}
.mp .lbl-big{font-size:30px;font-weight:700;fill:var(--ink)}
.mp .lbl-s{font-size:18px;font-weight:600;fill:var(--muted)}
.mp .ring{fill:none;stroke:var(--blue);stroke-width:2;stroke-dasharray:8 8;opacity:.45}

.mp-store{opacity:0;transform:scale(.35);transition:transform 1.1s .5s cubic-bezier(.3,0,.2,1),opacity .6s .5s}
.mp-store.on{opacity:1;transform:none}
.mp .d{fill:#9aa8bb;opacity:0;transition:fill .5s,opacity .5s}
.mp-f4.on ~ .mp-body .d{opacity:.9}
.mp-f5.on ~ .mp-body .d{opacity:.16}
.mp-f5.on ~ .mp-body .d-new{opacity:1;fill:var(--blue)}
.mp-f6.on ~ .mp-body .d-new{opacity:.16;fill:#9aa8bb}
.mp-f6.on ~ .mp-body .d-lapsed{opacity:1;fill:var(--amber)}
.mp-f7.on ~ .mp-body .d-lapsed{opacity:.16;fill:#9aa8bb}
.mp-f7.on ~ .mp-body .d-loyal{opacity:1;fill:var(--teal)}
.mp-f8.on ~ .mp-body .d{opacity:1}
.mp-f8.on ~ .mp-body .d-new{fill:var(--blue)}
.mp-f8.on ~ .mp-body .d-lapsed{fill:var(--amber)}
.mp-f8.on ~ .mp-body .d-loyal{fill:var(--teal)}

.mp-side{padding:18px;display:flex;flex-direction:column;gap:10px;background:#fbfcfe}
.mp-crumbs{margin:0 0 4px;font-size:11.5px;font-weight:600;color:var(--muted);display:flex;flex-wrap:wrap;gap:4px}
.mp-crumbs span{opacity:.3;transition:opacity .4s}
.mp-crumbs span.on{opacity:1}
.mp-crumbs span + span::before{content:"\203A";margin-right:4px;color:var(--muted)}
.mp-crumbs span:last-child.on{color:var(--blue)}
.ins{border:1px solid var(--line);border-left:3px solid var(--c,var(--navy));border-radius:8px;background:#fff;padding:10px 12px;
  opacity:0;transform:translateY(6px);transition:opacity .45s,transform .45s}
.ins.on{opacity:.5;transform:none}
.ins b{display:block;font-size:13px}
.ins span{display:block;font-size:12px;color:var(--ink-2);line-height:1.45;margin-top:2px}
.ins em{display:block;font-style:normal;font-size:11px;font-weight:600;color:var(--blue);margin-top:5px}
.mp-f4.on ~ .mp-body .ins-all,
.mp-f5.on ~ .mp-body .ins-new,
.mp-f6.on ~ .mp-body .ins-lapsed,
.mp-f7.on ~ .mp-body .ins-loyal,
.mp-f8.on ~ .mp-body .ins.on{opacity:1}
@media (max-width:760px){
  .mp-body{grid-template-columns:1fr}
  .mp-view{border-right:0;border-bottom:1px solid var(--line)}
  .mp-tabs{padding:11px 14px;gap:6px}
  .mp-tabs span{font-size:11px;padding:4px 9px}
  .mp-side{padding:14px}
}

/* ---------- home: service overview ---------- */
.svc-cards{display:grid;grid-template-columns:repeat(2,1fr);gap:22px;margin-top:44px}
.svc-card{display:flex;flex-direction:column;position:relative;overflow:hidden;text-decoration:none;color:inherit;
  background:var(--panel);border:1px solid var(--line);border-radius:var(--r);padding:28px 28px 24px;
  transition:translate .25s,border-color .25s,box-shadow .25s}
.svc-card::before{content:"";position:absolute;left:0;right:0;top:0;height:4px;background:var(--c,var(--blue))}
.svc-card:nth-child(2){--c:var(--amber)}
.svc-card:nth-child(3){--c:var(--coral)}
.svc-card:nth-child(4){--c:var(--teal)}
.svc-card:hover{translate:0 -3px;border-color:#c9dff3;box-shadow:0 18px 38px -22px rgba(15,34,64,.35)}
.svc-card h3{font-size:20px;margin-bottom:10px}
.svc-card p{font-size:14.5px;color:var(--muted);line-height:1.65;margin-bottom:20px}
.more{margin-top:auto;display:flex;align-items:center;gap:6px;font-size:14px;font-weight:600;color:var(--blue)}
.more .arr,.aside-link .arr{font-style:normal;transition:transform .2s}
.svc-card:hover .more .arr,.aside-link a:hover .arr{transform:translateX(4px)}
.aside-link{margin-top:28px;font-size:15px;color:var(--muted)}
.aside-link a{font-weight:600;color:var(--blue);text-decoration:none;white-space:nowrap}

/* ---------- detail pages ---------- */
.phero{background:linear-gradient(180deg,#fff 0%,var(--bg) 100%);padding:56px 0 64px;border-bottom:1px solid var(--line)}
.crumbs{display:flex;flex-wrap:wrap;gap:8px;font-size:13px;color:var(--muted);margin-bottom:22px}
.crumbs a{text-decoration:none;color:var(--muted)}
.crumbs a:hover{color:var(--blue)}
.crumbs span[aria-hidden]{color:#b5c0ce}
.phero h1{font-size:clamp(30px,3.8vw,46px);max-width:24ch;letter-spacing:-.03em}
.phero h1 em{font-style:normal;background:var(--grad);-webkit-background-clip:text;background-clip:text;color:transparent}
.phero .dek{font-size:clamp(16px,1.6vw,19px);max-width:62ch;margin-top:20px}
.phero .hero-cta{margin-top:28px}
.phero-pts{display:flex;flex-wrap:wrap;gap:10px 26px;margin-top:30px;font-size:14px;font-weight:500;color:var(--ink-2)}
.phero-pts li{display:flex;align-items:center;gap:8px}
.phero-pts li::before{content:"";width:8px;height:8px;border-radius:50%;background:var(--grad)}

/* how it works */
.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:22px;margin:44px 0 0;padding:0;list-style:none;counter-reset:step}
.steps.s3{grid-template-columns:repeat(3,1fr)}
.steps li{counter-increment:step;position:relative;padding-top:58px}
.steps li::before{content:counter(step,decimal-leading-zero);position:absolute;top:0;left:0;width:42px;height:42px;
  border-radius:50%;display:grid;place-items:center;font-size:13px;font-weight:700;color:#fff;background:var(--grad-diag)}
.steps li::after{content:"";position:absolute;top:21px;left:54px;right:-10px;height:1px;background:var(--line)}
.steps li:last-child::after{display:none}
.steps h3{font-size:17px;margin-bottom:8px}
.steps p{font-size:14.5px;color:var(--muted);line-height:1.65}

/* two-column: heading/copy beside a checklist */
.split{display:grid;grid-template-columns:.9fr 1.1fr;gap:56px;align-items:start}
.split .h{max-width:20ch}
.ticks{display:grid;gap:14px}
.ticks li{position:relative;padding-left:32px;font-size:15px;color:var(--ink-2);line-height:1.6}
.ticks li::before{content:"";position:absolute;left:0;top:3px;width:20px;height:20px;border-radius:50%;
  background:#e0f6f1 url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 20 20'%3E%3Cpath d='M6 10.5l2.6 2.6L14 7.6' fill='none' stroke='%230f8574' stroke-width='2' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E") center/20px no-repeat}
.ticks b{color:var(--ink);font-weight:600}

/* who-gets-what: corporate vs locations */
.roles{display:grid;grid-template-columns:repeat(2,1fr);gap:22px;margin-top:44px}
.role{border:1px solid var(--line);border-radius:var(--r);padding:28px;background:var(--panel)}
.role .tagn{margin-bottom:12px}
.role h3{font-size:19px;margin-bottom:14px}
.t-blue{background:#e5f2fb;color:#155a96}

/* related services */
.related{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-top:32px}
.related .svc-card{padding:22px 22px 20px}
.related .svc-card h3{font-size:17px}
.related .svc-card p{font-size:14px;margin-bottom:16px}

.prob.p3{grid-template-columns:repeat(3,1fr)}
.prob.p3 li::before{transform:none}
.steps .who{display:block;font-size:10.5px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--teal);margin-bottom:6px}
.mg-panel{background:var(--panel);margin-top:32px}
.sec-bg .ticks li,.role .ticks li{font-size:14.5px}

/* anonymized case: numbers on the left, story on the right */
.case{display:grid;grid-template-columns:.8fr 1.2fr;gap:40px;background:var(--navy);color:#fff;border-radius:18px;
  padding:40px;margin-top:40px;position:relative;overflow:hidden}
.case::after{content:"";position:absolute;inset:auto 0 0;height:4px;background:var(--grad)}
.case-k{font-size:11px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--teal);margin-bottom:14px}
.case-nums{display:grid;gap:18px}
.case-nums b{display:block;font-size:clamp(28px,3vw,38px);font-weight:800;letter-spacing:-.02em;line-height:1.05;
  background:var(--grad);-webkit-background-clip:text;background-clip:text;color:transparent;width:max-content}
.case-nums span{font-size:13px;color:#a9bcd4}
.case h3{font-size:20px;margin-bottom:12px}
.case p{color:#c4d2e4;font-size:15px;line-height:1.7}
.case p + p{margin-top:12px}
.case p strong{color:#fff}
[id="case"]{scroll-margin-top:96px}

/* capability shown "in practice": a lighter block under a case, no result claimed */
.practice{margin-top:22px;border:1px solid var(--line);border-left:4px solid var(--blue);border-radius:var(--r);
  padding:24px 26px;background:var(--panel)}
.practice h3{font-size:18px;margin-bottom:8px}
.practice p{font-size:15px;color:var(--muted);line-height:1.65;max-width:75ch}

/* industries grid */
.ind{display:grid;grid-template-columns:repeat(4,1fr);gap:18px;margin-top:40px}
.ind article{border:1px solid var(--line);border-radius:var(--r);padding:22px;background:var(--panel)}
.ind h3{font-size:16.5px;margin-bottom:8px}
.ind p{font-size:14px;color:var(--muted);line-height:1.6}
.ind .moments{margin-top:12px;display:flex;flex-wrap:wrap;gap:6px}
.ind .moments li{font-size:12px;font-weight:500;color:var(--ink-2);background:var(--bg);border:1px solid var(--line);border-radius:20px;padding:3px 10px}

.chips-sp{margin-top:24px}

/* about: values */
.values .cap{display:flex;flex-direction:column}
.values .n{font-size:12px;font-weight:700;letter-spacing:.1em;color:var(--teal);margin-bottom:10px}
.values .cap > p:not(.inpractice){color:var(--ink-2);font-size:15px}
.inpractice{margin-top:auto;padding-top:16px;border-top:1px solid var(--line-2);font-size:14px!important;color:var(--muted)}
.values .cap h3 + p{margin-bottom:16px}
.inpractice b{display:block;font-size:11px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:var(--ink);margin-bottom:4px}

/* about: values as an editorial list — rows, not cards */
.vlist{margin:44px 0 0;padding:0;list-style:none;border-top:1px solid var(--line);counter-reset:v}
.vlist li{display:grid;grid-template-columns:70px minmax(0,340px) 1fr;gap:28px;align-items:baseline;padding:30px 0;
  border-bottom:1px solid var(--line);counter-increment:v}
.vlist li::before{content:counter(v,decimal-leading-zero);font-size:13px;font-weight:700;letter-spacing:.1em;color:var(--teal)}
.vlist h3{font-size:clamp(24px,2.6vw,32px);letter-spacing:-.03em;line-height:1.1;width:max-content;max-width:100%}
.vlist li:hover h3{background:var(--grad);-webkit-background-clip:text;background-clip:text;color:transparent}
.vlist p{font-size:16px;color:var(--muted);line-height:1.7;max-width:60ch}

/* about: leadership — founder profile, photo beside bio */
.leader{display:grid;grid-template-columns:220px 1fr;gap:40px;align-items:center;margin-top:40px;max-width:860px}
.leader-photo{width:100%;height:auto;aspect-ratio:5/6;object-fit:cover;border-radius:var(--r);border:1px solid var(--line)}
.leader h3{font-size:22px;letter-spacing:-.02em}
.leader p{font-size:16px;color:var(--muted);line-height:1.7;max-width:60ch}
.leader p + p{margin-top:12px}
.leader .leader-role{font-size:12px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--teal);margin:4px 0 14px}
.leader .inline-link{display:inline-block;margin-top:14px}
@media (max-width:640px){.leader{grid-template-columns:1fr;gap:20px}.leader-photo{max-width:200px}}

/* ============================================================
   Demo — analytics ladder (solutions)
   ============================================================ */
.lad{display:grid;grid-template-columns:340px 1fr;gap:28px;margin-top:44px;align-items:stretch}
.lad-levels{display:grid;gap:6px;align-content:start;counter-reset:lvl}
.lad-levels button{all:unset;box-sizing:border-box;cursor:pointer;position:relative;display:grid;grid-template-columns:34px 1fr;
  gap:2px 12px;padding:14px 16px;border-radius:10px;border:1px solid transparent;counter-increment:lvl;
  transition:background .25s,border-color .25s,box-shadow .25s}
.lad-levels button::before{content:counter(lvl,decimal-leading-zero);grid-row:1 / 3;font-size:12px;font-weight:700;color:#9aa6b5;padding-top:3px}
.lad-levels b{font-size:16px;color:var(--ink-2)}
.lad-levels span{font-size:13px;color:var(--muted)}
.lad-levels button:hover b{color:var(--blue)}
.lad-levels button:focus-visible{outline:2px solid var(--blue);outline-offset:2px}
.lad-levels button.on{background:#fff;border-color:var(--line);box-shadow:0 12px 30px -18px rgba(15,34,64,.35)}
.lad-levels button.on::before{color:var(--teal)}
.lad-levels button.on b{color:var(--ink)}
.lad-levels button.on::after{content:"";position:absolute;left:-1px;top:12px;bottom:12px;width:3px;border-radius:3px;background:var(--grad)}
.lad-rise{display:flex;align-items:center;gap:8px;margin:10px 16px 0;font-size:11px;font-weight:600;letter-spacing:.08em;
  text-transform:uppercase;color:var(--muted)}
.lad-rise i{flex:1;height:4px;border-radius:3px;background:var(--grad)}
.lad-pane{background:#fff;border:1px solid var(--line);border-radius:14px;box-shadow:0 24px 60px -22px rgba(15,34,64,.3);
  overflow:hidden;display:flex;flex-direction:column;min-height:420px}
.lad-pane .shot-bar{flex:none}
.lad-view{display:none;padding:26px 28px;flex:1;flex-direction:column;gap:18px}
.lad-view.on{display:flex;animation:lad-in .45s ease}
@keyframes lad-in{from{opacity:0;transform:translateY(6px)}to{opacity:1;transform:none}}
.lad-q{font-size:12px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:var(--teal)}
.lad-a{font-size:20px;font-weight:700;letter-spacing:-.02em;line-height:1.35;max-width:40ch}
.lad-a em{font-style:normal;background:var(--grad);-webkit-background-clip:text;background-clip:text;color:transparent}
.lad-note{margin-top:auto;font-size:11.5px;color:#9aa6b5}
.lad-bars{display:grid;gap:9px}
.lad-bars > div{display:grid;grid-template-columns:84px 1fr 70px;gap:12px;align-items:center;font-size:12.5px;color:var(--ink-2)}
.lad-bars i{height:10px;border-radius:5px;background:var(--line-2);position:relative;overflow:hidden}
.lad-bars i::after{content:"";position:absolute;inset:0 auto 0 0;width:var(--w);background:var(--c,var(--grad));border-radius:5px;
  transform-origin:left center}
.lad-view.on .lad-bars i::after{animation:lad-grow .8s cubic-bezier(.4,0,.2,1)}
@keyframes lad-grow{from{transform:scaleX(0)}to{transform:none}}
.lad-bars small{text-align:right;color:var(--muted);font-size:12px}
.lad-cmp{display:grid;grid-template-columns:1fr 1fr;gap:16px}
.lad-cmp > div{border:1px solid var(--line);border-radius:10px;padding:14px}
.lad-cmp h4{font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:var(--muted);margin-bottom:10px}
.lad-cmp .lad-bars > div{grid-template-columns:44px 1fr 44px}
.lad-flow{display:grid;gap:10px}
.lad-flow > div{display:flex;align-items:center;gap:12px;font-size:14px;color:var(--ink-2)}
.lad-flow > div::before{content:"\2713";display:grid;place-items:center;width:24px;height:24px;border-radius:50%;background:#e0f6f1;
  color:#0f8574;font-size:12px;font-weight:700;flex:none}
.lad-flow > div.wait::before{content:"";background:#fff;border:2px dashed #c9d3df}
.lad-flow b{color:var(--ink);font-weight:600}

/* solutions: autonomy modes — a hairline row, not cards */
.modes{display:grid;grid-template-columns:repeat(3,1fr);margin-top:40px;padding-top:2px;background:var(--grad) top left / 100% 2px no-repeat}
.modes li{padding:24px 28px 4px;border-left:1px solid var(--line)}
.modes li:first-child{border-left:0;padding-left:0}
.modes-k{display:block;font-size:11px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--teal);margin-bottom:8px}
.modes h3{font-size:19px;margin-bottom:8px}
.modes p{font-size:14.5px;color:var(--muted);line-height:1.65}

.inline-link{color:var(--blue);font-weight:600;text-decoration:none}
.inline-link:hover{text-decoration:underline}

/* faq */
.faq{margin-top:36px;border-top:1px solid var(--line)}
.faq details{border-bottom:1px solid var(--line)}
.faq summary{list-style:none;cursor:pointer;display:flex;justify-content:space-between;align-items:center;gap:20px;
  padding:20px 0;font-size:16.5px;font-weight:600}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";font-size:22px;font-weight:400;color:var(--blue);flex:none;transition:transform .2s}
.faq details[open] summary::after{transform:rotate(45deg)}
.faq details p{padding:0 0 22px;max-width:72ch;color:var(--muted);font-size:15px;line-height:1.7}

/* ---------- supporting services ---------- */
.svc{display:grid;grid-template-columns:repeat(2,1fr);gap:22px;margin-top:44px}
.svc article{border:1px solid var(--line);border-radius:var(--r);padding:28px;background:var(--panel)}
.tagn{display:inline-block;font-size:11px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;
  padding:4px 10px;border-radius:20px;margin-bottom:14px}
.t-teal{background:#e0f6f1;color:#0f8574}
.t-coral{background:#fdeaee;color:#b32b43}
.svc h3{font-size:19px;margin-bottom:10px}
.svc p{font-size:14.5px;color:var(--muted);line-height:1.65}

/* ---------- platform ---------- */
.lmap-band{display:flex;align-items:center;justify-content:space-between;gap:36px;background:var(--navy);
  border-radius:18px;padding:28px 34px;color:#fff;position:relative;overflow:hidden}
.lmap-band::after{content:"";position:absolute;inset:auto 0 0;height:4px;background:var(--grad)}
.lmap-mark{height:34px;width:auto;margin-bottom:12px}
.lmap-band p{color:#a9bcd4;font-size:15px;line-height:1.65;max-width:70ch;margin:0}
.lmap-band p b{color:#fff;font-weight:600}
.lmap-band .btn-ghost{color:#fff;box-shadow:inset 0 0 0 1.5px rgba(255,255,255,.28);flex:none}
.lmap-band .btn-ghost:hover{box-shadow:inset 0 0 0 1.5px var(--teal);color:var(--teal)}
.proof-k{margin-top:40px}
h2.h + .proofs{margin-top:36px}
.proofs{display:grid;grid-template-columns:repeat(4,1fr);gap:18px}
.proof{display:flex;flex-direction:column;gap:10px;border:1px solid var(--line);border-left:4px solid var(--teal);
  border-radius:var(--r);padding:20px 22px;background:var(--bg)}
.proof b{font-size:clamp(22px,2.4vw,28px);letter-spacing:-.02em;white-space:nowrap;line-height:1.1}
.proof b span{display:block;margin-top:4px;font-size:11.5px;font-weight:600;letter-spacing:.06em;text-transform:uppercase;
  color:var(--muted);white-space:normal;line-height:1.35}
.proof p{color:var(--ink-2);font-size:14px;line-height:1.55}
@media (max-width:1100px){.proofs{grid-template-columns:repeat(2,1fr)}}
/* three short case cards, each linking to its full case */
.proofs.p3{grid-template-columns:repeat(3,1fr)}
.proof .more{text-decoration:none}
.proof .more:hover .arr{transform:translateX(4px)}
@media (max-width:900px){.proofs.p3{grid-template-columns:1fr}}

/* ---------- closing cta ---------- */
/* ---------- proof strip ---------- */
.stats-band{background:var(--panel);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.stats{display:grid;grid-template-columns:repeat(4,1fr);padding:24px 0}
.stats li{padding:2px 24px;border-left:1px solid var(--line)}
.stats li:first-child{padding-left:0;border-left:0}
.stats b{display:block;width:max-content;font-variant-numeric:tabular-nums;font-size:clamp(26px,2.8vw,34px);font-weight:800;letter-spacing:-.02em;line-height:1.1;
  background:var(--grad);-webkit-background-clip:text;background-clip:text;color:transparent}
.stats span{display:block;margin-top:4px;font-size:13px;color:var(--muted);line-height:1.4}
.ind-chips{margin-top:28px}

/* home: results — three outcome tiles, each linking to the service behind it */
.results .stats{grid-template-columns:repeat(3,1fr);margin-top:32px;border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.results .stats a{display:block;color:inherit;text-decoration:none}
.results .stats span{max-width:32ch}
.results .stats a:hover span{color:var(--ink)}
.results-note{margin-top:14px;font-size:13px;color:var(--muted)}
@media (max-width:760px){
  .results .stats li{padding:0 14px;border-left:1px solid var(--line)}
  .results .stats li:first-child{padding-left:0;border-left:0}
}
@media (max-width:600px){
  .results .stats{grid-template-columns:1fr}
  .results .stats li,.results .stats li:first-child{display:block;padding:12px 0;border-left:0}
  .results .stats a{display:grid;grid-template-columns:156px 1fr;align-items:baseline;gap:10px}
}

.cta-band{background:var(--navy);border-radius:18px;padding:56px 48px;text-align:center;color:#fff;position:relative;overflow:hidden}
.cta-band::after{content:"";position:absolute;inset:auto 0 0;height:4px;background:var(--grad)}
.cta-band h2{font-size:clamp(24px,3vw,36px);max-width:22ch;margin:0 auto}
.cta-band p{color:#a9bcd4;margin:18px auto 0;max-width:56ch;font-size:16px}
.cta-band .row{display:flex;gap:14px;justify-content:center;margin-top:30px;flex-wrap:wrap}
/* booking form */
.cta-book{display:grid;grid-template-columns:.9fr 1.1fr;gap:48px;align-items:center;text-align:left}
.cta-book h2{margin:0}
.cta-book .cta-copy p{margin:18px 0 0}
.cta-book .cta-alt{font-size:14px}
.cta-alt a{color:#fff;text-decoration:underline;text-decoration-color:rgba(255,255,255,.35);text-underline-offset:3px}
.cta-alt a:hover{color:var(--teal)}
.book{display:grid;gap:14px}
.book .f2{display:grid;grid-template-columns:1fr 1fr;gap:14px}
.book label{display:grid;gap:6px;font-size:13px;font-weight:600;color:#d5e0ee}
.book label em{font-style:normal;font-weight:400;color:#8fa3bd}
.book input,.book select,.book textarea{width:100%;font:inherit;font-size:14.5px;font-weight:400;color:var(--ink);background:#fff;
  border:1.5px solid transparent;border-radius:8px;padding:11px 12px;outline:none;transition:border-color .2s,box-shadow .2s}
.book textarea{resize:vertical;min-height:84px}
.book input:focus,.book select:focus,.book textarea:focus{border-color:var(--teal);box-shadow:0 0 0 3px rgba(22,191,166,.3)}
.book.tried :invalid{border-color:#ff8a9b;box-shadow:0 0 0 3px rgba(217,59,84,.28)}
.book .btn{justify-self:start;margin-top:4px}
.book .hp{position:absolute;left:-9999px;width:1px;height:1px;opacity:0}
.cta-band .book-legal{margin:0;font-size:12.5px;color:#8fa3bd}
.book-legal a{color:inherit;text-decoration:underline;text-underline-offset:3px}
.book-legal a:hover{color:#fff}
.book-msg{margin:0!important;font-size:14px;color:#a9bcd4;min-height:1.2em}
.book-msg.ok{color:var(--teal)}
.book-msg.err{color:#ff9fae}
.book.sent .f2,.book.sent > label,.book.sent .btn{display:none}

/* ---------- footer ---------- */
.foot{background:var(--navy-deep);color:#8fa3bd;padding:64px 0 30px;font-size:14px}
.foot-grid{display:grid;grid-template-columns:1.5fr 1.2fr .9fr 1.1fr;gap:40px}
.foot-logo{height:64px;width:auto;margin-bottom:14px;margin-left:-6px}
.foot p{line-height:1.7;max-width:34ch;font-size:13.5px}
.foot h4{color:#fff;font-size:13px;letter-spacing:.08em;text-transform:uppercase;margin-bottom:16px}
.foot a{color:#8fa3bd;text-decoration:none;display:block;padding:5px 0;font-size:13.5px}
.foot a:hover{color:var(--teal)}
.foot .foot-tag{margin:0 0 12px;line-height:1.4;font-size:12.5px;font-weight:700;letter-spacing:.09em;text-transform:uppercase;
  width:max-content;max-width:100%;background:var(--grad);-webkit-background-clip:text;background-clip:text;color:transparent}
.foot-bot{margin-top:48px;padding-top:22px;border-top:1px solid rgba(255,255,255,.1);display:flex;
  justify-content:space-between;gap:16px;flex-wrap:wrap;font-size:12.5px}

.foot-legal{display:flex;align-items:center;gap:22px}
.foot .foot-legal a{display:inline-flex;align-items:center;gap:7px;padding:0;font-size:12.5px}
.foot-in svg{width:15px;height:15px;fill:currentColor}

/* ---------- legal pages ---------- */
.legal{padding:48px 0 88px}
.legal h1{font-size:clamp(30px,3.6vw,42px);letter-spacing:-.03em}
.legal-date{margin-top:10px;font-size:14px;color:var(--muted)}
.prose{max-width:72ch;margin-top:36px;color:var(--ink-2);font-size:16px;line-height:1.75}
.prose h2{font-size:20px;margin:36px 0 10px;color:var(--ink)}
.prose p + p{margin-top:12px}
.prose ul{list-style:disc;padding-left:22px;display:grid;gap:6px}
.prose a{color:var(--blue)}
.prose b{color:var(--ink);font-weight:600}

/* ---------- responsive ---------- */
@media (max-width:1000px){
  .hero-grid{grid-template-columns:1fr;gap:40px}
  .hero-tri{grid-template-columns:repeat(2,1fr)}
  .prob{grid-template-columns:repeat(2,1fr)}
  .foot-grid{grid-template-columns:repeat(3,1fr);gap:32px}
  .foot-grid > :first-child{grid-column:1 / -1}
}
@media (max-width:860px){
  .caps.c3{grid-template-columns:1fr}
  .steps,.steps.s3{grid-template-columns:repeat(2,1fr);row-gap:34px}
  .steps li::after{display:none}
  .split{grid-template-columns:1fr;gap:28px}
  .related{grid-template-columns:1fr}
  .prob.p3{grid-template-columns:1fr}
  .lad{grid-template-columns:1fr}
  .lad-levels{grid-template-columns:repeat(5,minmax(0,1fr));gap:6px}
  .lad-levels button{grid-template-columns:1fr;padding:10px 8px;text-align:center}
  .lad-levels button::before{grid-row:auto}
  .lad-levels span{display:none}
  .lad-levels b{font-size:13px}
  .lad-levels button.on::after{left:12px;right:12px;top:auto;bottom:-1px;width:auto;height:3px}
  .lad-rise{grid-column:1 / -1}
  .modes{grid-template-columns:1fr}
  .modes li,.modes li:first-child{border-left:0;padding:20px 0 14px;border-bottom:1px solid var(--line)}
  .vlist li{grid-template-columns:44px 1fr;gap:6px 16px}
  .vlist p{grid-column:2}
  .case{grid-template-columns:1fr;gap:24px;padding:30px 24px}
  .ind{grid-template-columns:repeat(2,1fr)}
  .cta-book{grid-template-columns:1fr;gap:28px}
}
@media (max-width:760px){
  .stats{grid-template-columns:repeat(2,1fr);gap:16px 0;padding:18px 0}
  .stats li{padding:0 14px}
  .stats li:nth-child(odd){padding-left:0;border-left:0}
}
/* phones: the millions don't fit three across, so each number gets its own row with the label beside it */
@media (max-width:600px){
  .stats{grid-template-columns:1fr;padding:6px 0}
  .stats li,.stats li:first-child{display:grid;grid-template-columns:156px 1fr;align-items:baseline;gap:10px;padding:12px 0;
    border-left:0;border-top:1px solid var(--line)}
  .stats li:first-child{border-top:0}
  .stats b{font-size:26px;flex:none}
  .stats span{margin-top:0}
}
@media (max-width:1040px){
  .nav-links{display:none}
  .burger{display:block}
  .nav.open .nav-links{display:flex;position:absolute;top:70px;left:0;right:0;flex-direction:column;align-items:flex-start;
    gap:0;background:#fff;border-bottom:1px solid var(--line);padding:8px 24px 18px}
  .nav.open .nav-links a{padding:12px 0;width:100%;border-bottom:1px solid var(--line-2);font-size:15px}
  .nav.open .nav-links .nav-menu-login{display:block;color:var(--muted);font-weight:600}
  .nav-cta{margin-left:0}
  .nav.open .nav-links{max-height:calc(100vh - 70px);overflow-y:auto}
  /* in the mobile menu the services list sits open under its label */
  .nav-dd{width:100%}
  .nav-dd-btn{width:100%;padding:12px 0 6px;font-size:11.5px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;
    color:var(--muted);cursor:default;pointer-events:none}
  .nav-dd-btn svg{display:none}
  .nav-dd-panel,.nav-dd-panel::before{position:static;width:auto;opacity:1;visibility:visible;translate:none;box-shadow:none;
    border:0;padding:0 0 6px;transition:none}
  .nav-dd-panel::before{display:none}
  .nav.open .nav-links .nav-dd-panel a{padding:9px 0 9px 14px;border-bottom:0;border-left:2px solid var(--line);border-radius:0}
  .nav-dd-panel a:hover,.nav-dd-panel a[aria-current="page"]{background:none;border-left-color:var(--blue)}
  .nav-dd-panel span{display:none}
}
@media (max-width:640px){
  .sec{padding:60px 0}
  .wrap{padding:0 18px}
  .hero{padding:48px 0 56px}
  .hero-tri,.prob,.caps.c4,.svc,.svc-cards,.roles,.steps,.steps.s3{grid-template-columns:1fr}
  .phero{padding:40px 0 48px}
  .hero-tri{gap:10px}
  .hero-tri li{padding:14px 18px 14px 22px}
  .foot-grid{grid-template-columns:1fr 1fr;gap:28px 20px}
  .foot-grid > :first-child{grid-column:1 / -1}

  /* calendar: market name and budget stay pinned while the months scroll */
  .cal-hint{display:block;margin:0;padding:10px 18px 0;font-size:12px;font-weight:600;color:var(--blue)}
  .cal-scroll{-webkit-mask-image:linear-gradient(90deg,#000 calc(100% - 56px),transparent);
    mask-image:linear-gradient(90deg,#000 calc(100% - 56px),transparent)}
  .cal-scroll.at-end{-webkit-mask-image:none;mask-image:none}
  .cal{min-width:840px;padding:0 12px 6px 0}
  .cal-line{grid-template-columns:120px 1fr;column-gap:12px}
  .cal-head > span:last-child{display:none}
  .cal-head > span:first-child,.cal-row .mk,.cal-row > div:last-child{position:sticky;left:0;z-index:2;
    background:var(--panel);padding-left:14px;align-self:stretch;border-right:1px solid var(--line-2)}
  .cal-row{grid-template-rows:auto auto;row-gap:0}
  .cal-row .mk{grid-row:1;padding-bottom:6px}
  .cal-row .track{grid-column:2;grid-row:1 / span 2;align-self:center}
  .cal-row > div:last-child{grid-column:1;grid-row:2;padding-right:10px}
  .cta-band{padding:40px 24px}
  .lmap-band{flex-direction:column;align-items:flex-start;gap:20px;padding:26px 22px}
  .lmap-band .btn-ghost{align-self:stretch;justify-content:center}
  .cta-book{padding:32px 20px}
  .book .f2{grid-template-columns:1fr}
  .book .btn{justify-self:stretch;justify-content:center}
  .proofs{grid-template-columns:1fr}
  .ind{grid-template-columns:1fr}
  .lad-levels{grid-template-columns:repeat(3,minmax(0,1fr))}
  .lad-pane{min-height:0}
  .lad-view{padding:20px}
  .lad-a{font-size:17px}
  .lad-cmp{grid-template-columns:1fr}
  .mg{grid-template-columns:1fr;gap:8px}
  .js .rv,.js .prob li.rv{transition-delay:0s}
  .js .prob li::before{transition-delay:.3s}
}
@media (max-width:560px){
  .nav-btn{display:none}
  .nav.open .nav-links .nav-menu-cta{display:block;color:var(--blue);font-weight:600;border-bottom:0}
}
/* short landscape screens (phones on their side): slimmer header so the hero's buttons make the first screen */
@media (max-height:500px) and (orientation:landscape){
  .nav-in{height:56px}
  .nav-logo img{height:36px}
  .nav.open .nav-links{top:56px}
  .hero{padding-top:32px}
  .kicker{margin-bottom:10px}
  .hero .dek{margin-top:14px}
  .hero-cta{margin-top:20px}
}
@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  *{transition:none!important;animation:none!important}
}

/* platform: reporting demo */
.rep{display:grid;gap:16px;padding:22px;background:var(--bg)}
.rep-kpis{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
.rep-kpis > div,.rep-card{background:#fff;border:1px solid var(--line);border-radius:10px;padding:16px 18px}
.rep-kpis span{display:block;font-size:11px;font-weight:600;letter-spacing:.08em;text-transform:uppercase;color:var(--muted)}
.rep-kpis b{display:block;margin-top:6px;font-size:26px;font-weight:800;letter-spacing:-.02em;color:var(--ink)}
.rep-kpis em{font-style:normal;font-size:14px;font-weight:600;color:var(--muted)}
.rep-kpis small{display:block;margin-top:2px;font-size:12px;color:var(--muted)}
.rep-grid{display:grid;grid-template-columns:1.4fr 1fr;gap:16px}
.rep-card h4{display:flex;align-items:center;gap:8px;margin:0 0 14px;font-size:13px;font-weight:700;color:var(--ink)}
.rep-ai{padding:2px 6px;border-radius:5px;background:var(--grad);color:#fff;font-size:10px;font-weight:800;letter-spacing:.08em}
.rep-alert ul{display:grid;gap:10px;margin:0;padding:0;list-style:none}
.rep-alert li{padding-left:12px;border-left:3px solid var(--amber);font-size:13px;line-height:1.5;color:var(--ink-2)}
.rep-alert li b{color:var(--ink)}
.rep-orders{overflow-x:auto}
.rep-orders table{width:100%;min-width:560px;border-collapse:collapse;font-size:13px}
.rep-orders th{padding:0 10px 8px 0;border-bottom:1px solid var(--line);text-align:left;font-size:11px;font-weight:600;
  letter-spacing:.06em;text-transform:uppercase;color:var(--muted)}
.rep-orders td{padding:10px 10px 10px 0;border-bottom:1px solid var(--line-2);white-space:nowrap;color:var(--ink-2)}
.rep-orders tr:last-child td{border-bottom:0}
.rep-orders th:nth-child(4),.rep-orders td:nth-child(4){text-align:right;padding-right:22px}
.rep-st{padding:2px 9px;border-radius:20px;background:var(--line-2);font-size:11.5px;font-weight:600}
.rep-st.live{background:#e0f6f1;color:#0f8574}
.rep-st.wait{background:#fdf1dc;color:#9a6512}
.rep-export{display:flex;flex-wrap:wrap;align-items:center;gap:8px;font-size:12px;color:var(--muted)}
.rep-export i{padding:4px 10px;border:1px solid var(--line);border-radius:6px;background:#fff;font-style:normal;font-weight:600;color:var(--ink-2)}
@media (max-width:760px){.rep{padding:14px}.rep-kpis,.rep-grid{grid-template-columns:1fr}}